Artikel
Changing patterns of matchmaking : the indian online matrimonial market
Verfasst von:
Titzmann, Fritzi-Marie
in:
Asian journal of women's studies
2013
,
Heft:
4
,
64 - 94 S.
Weitere Informationen
| Einrichtung: | Frauensolidarität | Wien |
|---|---|
| Verfasst von: | Titzmann, Fritzi-Marie |
| In: | Asian journal of women's studies |
| Jahr: | 2013 |
| Heft: | 4 |
| Sprache: | Englisch |
| Beschreibung: | |
| Indian matrimonial websites, as a new and popular medium for seeking marriage partners, have millions of users and have become increasingly important in India’s marriage market as of the late 1990s. Despite their traditional approach, evident in their structure and design, these online spaces nevertheless reflect new dimensions of media usage and choice of partners. They show the active intervention of people in their own future planning. By assuming a basic connection between the growing media access and profound changes within contemporary Indian society, this article links media- based changes in matchmaking to an overall social change in post-liberalization India. With new lifestyles and social realities, notions regarding marriage, love, and gender roles are gradually being reworked. Ninety percent of India’s marriages are still termed as ‘arranged,’ as opposed to the category of ‘love marriage.’ But the varied ways in which many young Indians engage with matrimonial media show that this dichotomy of terms needs urgent revision. | |
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